Editorial Policy
Our mission
Lustre Journal exists to help ordinary buyers make good jewelry decisions: to understand what they are buying, what it is worth, and how to look after it. We write for buyers, not for the industry.
How we research
We start from primary sources where possible: grading standards from gemological laboratories, hallmarking and labeling rules, care guidance from trade bodies, and the published terms of retailers and brands. We compare prices across multiple independent jewelers and reputable online retailers before stating a range, and we state the date a price range applies to. We do not rely on a single retailer's description of its own products.
What we will not publish
- We do not publish invented review scores, star ratings, sales figures, or test data. If we have not measured something, we say so.
- We do not publish exact prices as facts. Prices are reported as typical ranges, qualified with words such as typically or around, and dated.
- We do not present ourselves as representing any brand, and we make no claim to be a brand's own website.
- We do not publish sponsored content, paid placement, or content written to satisfy an advertiser.
- We do not use brand logos or product photographs. Photographs on this site are free stock photographs from Pexels, hosted locally; see the photo credits on our About page.
Independence and conflicts of interest
We accept no payment for coverage, and we have no commercial relationship with any brand mentioned on this site. The site currently contains no affiliate links; our Affiliate Disclosure explains what will happen if that changes. If a writer or editor ever has a personal or financial interest in a brand or product covered here, that interest will be disclosed in the article itself.
Corrections
We correct errors promptly. If you spot a mistake, email lb702031584xc@gmail.com. When we correct a factual error, we update the article and, for significant corrections, note that the article was corrected.
Reader privacy
We do not track readers for advertising, and we do not sell reader information. See our Privacy Policy.