Start Here

New to jewelry? Pick the path that matches what you are trying to do, and follow it in order. Each path takes about an hour of reading, and by the end of it you will know enough to ask a jeweler good questions — and to walk away from a bad deal.

Path 1: I want to buy jewelry

You are buying a piece for yourself or for someone else, and you want to spend well. Start with the labels, because they decide what you are actually buying: read Gold, Vermeil, and Plated: What the Labels Really Mean. Then learn to judge a piece in your hand with How to Spot Quality Craftsmanship in Everyday Jewelry. If the piece is an engagement ring, read Engagement Ring Budget Breakdown and How to Buy an Engagement Ring Without Overpaying for the Setting before you shop. If it is a diamond, read Lab-Grown vs Natural Diamonds. Before you pay, read Jewelry Insurance and Certificates Explained so you know what paperwork to ask for.

Path 2: I am new and I want to learn the basics

You own some jewelry, or you are curious, and you want to understand it. Start with How to Choose a Necklace Length and Chain That Suits You and Ring Size Guide — the two measurements that cause most buying mistakes. Then read Coloured Gemstones for Beginners and Pearl Buying Guide to learn how stones are judged. Then read Jewelry Care: Cleaning, Storage, and What Damages Stones and Silver Tarnish Guide so the pieces you own last. Finish with How to Pair a Watch With Jewelry and Men's Jewelry Guide for wearing what you own well.

Path 3: I want to give jewelry as a gift

You are buying for someone else, and you want the gift to feel thoughtful. Start with Holiday Jewelry Gift Guide by Budget to set a budget, then read Birthstone Gifts That Don't Look Like an Afterthought if the gift is for a birthday. If it is for a wedding, read Wedding Jewelry Guide. If the recipient has sensitive ears, read Earring Allergies and Sensitive Ears before you buy earrings. And if you are not sure what the recipient likes, browse our brand reviews to understand what each house does well — then choose the piece, not the brand.

Still not sure where to begin?

Browse all guides, read our frequently asked questions, or write to us at our contact page and tell us what you are trying to buy or learn. We read every message.